CDP

Unify and Activate First-Party Data with a Powerful Customer Data Platform

Unlock the full potential of your rich customer data with our customer data platform, enabling you to reach every customer on a personal level through better targeting and behavioral insights.

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Single customer view

Dynamic Customer Profiles

Customer profiles update in real time with every new activity so you always access the most relevant customer data.

  • Create profiles for known and anonymous customers with cross-device identity resolution.
  • Use our flexible data structures to customize to your unique datasets without data limits or additional data work.
  • Leverage real-time data to shape customer interactions across all marketing channels continuously.

89% of brands say real-time customer profiles are essential for personalized interactions.

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Blueshift CDP to build audience segments

Adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for your omnichannel marketing campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real-time and adapt to consumer data without impacting storage or speed.
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Blueshift CDP for personalized experiences

Deliver Relevant Messages

Personalize in Real-Time

With the Blueshift CDP, easily customize blocks of product or content recommendations that update in real time based on customer data.

  • Create blocks for related items, next-best products, affinity products, trending, most viewed items, and more.
  • Update recommendations with recent customer behaviors and product interactions to keep content relevant.
  • Centralize your recommendation logic and easily distribute 1:1 experiences across every channel and touchpoint.
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Marketer using Blueshift CDP for better audience insights

DEEPER ANALYSIS

Audience Insights

With Blueshift’s customer data platform, gain a holistic understanding of how different customer groups impact your key metrics, independent of campaigns with cohort analysis.

  • Get valuable insight into audiences in real-time, without reliance on engineering or analytics teams.
  • Slice and dice goal metrics by custom properties to identify new opportunities and allocate budgets effectively.
  • Easily visualize complex data with an intuitive interface for quicker understanding and reporting.
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Choosing the Right Customer Data Platform

The Essential 10-Step Checklist

Looking for the right customer data platform? This checklist is your comprehensive guide, breaking down crucial factors to consider when choosing a CDP partner.

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integration logos

INTEGRATE EVERYWHERE

Maximize the Power of Your Stack

Connect your marketing stack and easily integrate Blueshift’s customer data platform software with the tools and systems you already use. 

  • Manage customer data from anywhere — including prior transactions, real-time behavioral data, and more.
  • Connect all marketing channels to build timely interactions across email, mobile, web, support, and more.
  • Enrich first-party data for improved insights and 1:1 personalization. 
  • Real-time data ingestion results in profiles that are always up-to-date and ready for activation.
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Data Security with GDPR

Secure and compliant CDP

Data Security and Privacy

Blueshift’s customer data solutions comply with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
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Vineet Mahajan

Hear From Our Customers

 

“Once you have all this data integrated within the CDP, there is so much functionality available in there that you don’t need engineers to go and customize something for you. So data democratization was a very important function, which I realized that’s not what we started it from. By working with the CDP that it’s very, very helpful for the marketers.”

Vineet Mahajan Chief Technology Officer, U.S. News

RESOURCES

Expand Your CDP Knowledge

Demo the platform

See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift customer data platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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Frequently asked questions

A CDP is software that brings all your customer data together into unified profiles, so you can understand every individual and personalize interactions across channels. Blueshift’s CDP updates profiles in real time, giving marketers instant access to the most relevant data.

Unlike standalone CDPs that only store data, Blueshift combines a native CDP with AI and cross-channel delivery. That means you don’t just unify customer data—you can also use it immediately to target, segment, and personalize experiences at scale.

Yes. Blueshift uses cross-device identity resolution to merge activity from anonymous visitors and logged-in users into a single profile, so no interaction is wasted.

Profiles update in real time with every click, purchase, or behavior. Marketers always have access to the freshest view of each customer, without waiting for overnight syncs.

You can build segments based on behavior, affinities, transaction history, or likelihood to purchase, churn, or engage. Segments are adaptive and auto-updated, so they stay accurate without manual refreshes.

The CDP powers AI-driven recommendations—like related items, next-best products, or trending content—that update dynamically as customer behavior changes. These can be used across email, SMS, web, app, and ads.

No. With Audience Insights and cohort analysis, marketers can explore performance by group, identify new opportunities, and adjust campaigns without relying on technical teams.

Yes. It connects seamlessly with ecommerce platforms, CRMs, ad networks, analytics tools, and support systems, enriching first-party data and activating it everywhere.

Yes. The platform complies with GDPR, SOC2, HIPAA, and CCPA. Data is encrypted at rest and in transit, with SSO, two-factor authentication, audit logs, and role-based access built in.

Brands like Ent Credit Union and U.S. News use Blueshift’s CDP to improve engagement and democratize access to customer data. Results include double-digit lifts in engagement and faster campaign launches.

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