The demise of third-party cookies and other identifiers means marketers now have to lean on first-party data and the channels that are closest to their known customer base. Watch this webinar with SparkPost about using first-party data in email and beyond.
Resources To Help You Increase Engagement Through Email, Mobile, Push, and SMS
Your customers and their smartphones are always-on but how do you rise above the noise and ensure your messages get noticed? We’ve curated some resources to help you answer that question.
MEASURE AGAINST OUR BENCHMARK REPORT
Get Your Messages Across All Channels
Target customer messages across channels so you protect your success from updates by mobile OS developers and others that adversely affect the way you measure performance. Our benchmark report finds that cross-channel campaigns result in a 68% higher CTR.
FIND SUCCESS WITH EMAILS
PRO Compression Turns Email Into A Growth Channel
Privacy features released with iOS 15 didn’t stop PRO Compression from scaling its thriving email marketing program. Learn how it partnered with Alchemy Worx and Blueshift to optimize email marketing, despite Apple’s privacy changes.
WIN WITH PUSH
Strategies For Dealing With Push Protection In Android
Users of Android 13 must explicitly consent to receive push notifications. What does this mean for your marketing strategy? Read our article for how to respond to this change and a look at alternative plans.
ENGAGE WITH SMS
When And When Not To Use SMS
There’s a time and place for SMS messages. Read our article about when to send SMS, what it’s best used for, and how it helps with brand perception.
How to Market Smart With Email, Push, and SMS
View our resources and learn the best ways to engage your customers through email, push, mobile, and SMS. Or, take a self-guided tour and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.