Blueshift’s Intelligent Customer Engagement Platform combines a CDP, cross-channel marketing, and patented AI to deliver personalized experiences across every touchpoint—no expertise required, and exactly the kind of unified solution 86% of marketing leaders are investing in over point tools.

Drive more revenue. Boost retention. Wow your customers.

Blueshift Intelligent Customer Engagement Platform featuring customer AI, Cross-Channel marketing hub, customer data platform, intelligent profiles, and core platform.
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Unify and Activate First-Party Data

Customer Data Platform

Unlock the full potential of your rich customer data with our customer data platform. It enables you to reach every customer on a personal level through better targeting and a deeper understanding of behaviors.

  • Bring together data from every source, no matter the size or complexity
  • Recognize each individual with unified profiles that connect known and anonymous activity across devices
  • Build precise, always up-to-date audience segments ready for every campaign

Ent Credit Union saw a 32% increase in engagement through unified, actionable data.

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CUSTOMER AI

Unlock and Activate Valuable Customer Insights with AI

Our patented AI utilizes agentic, predictive, and generative AI to help you create 1:1 engagement at scale. We help you identify the best customer segments to reach with predictive audience targeting and recommendations. This goes beyond just understanding intent–our technology enables you to make smarter decisions throughout the customer journey and includes the following:

  • Predict the best audiences to reach and the right moments to engage
  • Recommend products and content tailored to each customer
  • Optimize channels and timing to maximize results
  • Scale personalization with AI Assistants and generative content
  • Save time with intelligent agents that automate testing and optimization

Using Blueshift’s Customer AI, Five Below achieved a 22% increase in sales.

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reach customers anywhere

Solve Complex, Cross-Channel Marketing Challenges

Blueshift makes it easy to orchestrate real-time, customer-centric omnichannel marketing campaigns across every touchpoint. Deliver personalized experiences that build loyalty and drive value throughout the customer lifecycle.

  • Create, automate, and scale campaigns across email, web, SMS, push, paid media, and more
  • Deliver timely interactions triggered by real-time customer behavior
  • Adapt journeys as customers move between channels and devices
  • Extend beyond marketing with integrations for support, call centers, CRM, and data tools

LendingTree unified fragmented data to orchestrate journeys across channels, improving open rates by +48%.

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How a Customer Engagement Platform helps

Intelligent Customer Engagement Platform Overview

Turn your data into action with AI-driven engagement. Automate, personalize, and scale customer interactions—all from one powerful platform.

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INTEGRATE EVERYWHERE

Supercharge Your Stack’s Performance

Effortlessly connect your favorite tools and marketing channels, harnessing the full potential of your customer data across your tech stack. 

  • Manage customer data from anywhere — including prior transactions, real-time behavioral data, and more.
  • Connect all marketing channels to build timely interactions across email, mobile, web, support, and more.
  • Enrich first-party data for improved insights and 1:1 personalization. 
  • Real-time data ingestion results in profiles that are always up-to-date and ready for activation.
Data Security with GDPR

Secure and compliant platform

Data Security and Privacy

Blueshift’s customer engagement platform complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at rest and in transit.
  • Single sign-on and strong password requirements, two-factor authentication, and audit logs are deployed.
  • Custom user roles and permissions are provided.
Jeff Ekblad

Hear From Our Customers

 

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“We chose Blueshift over other customer engagement platforms in the market because Blueshift does a great job of putting the most powerful tools under one roof. Easy access to the product catalog is critical for ecommerce players as well as – in the box recommendations, distribution of audiences, WYSIWYG builders and more. Assembling this toolset with direct access to a clean data layer is a game changer for us.”

Jeff Ekblad VP of Marketing, Sweetwater

Demo the platform

See Blueshift in Action

Take a self-guided tour or talk to us about the Blueshift Intelligent Customer Engagement platform and see how easy it is to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. 

Frequently Asked Questions

Most brands start by fixing a few high-impact journeys like welcome, abandon, win-back, and price-drop alerts. Results often show up in weeks through better opens, clicks, and conversions.

No. Blueshift brings them together. Your customer data, AI, and cross-channel delivery work in one platform so campaigns move faster.

Set up your key data sources, choose a few priority journeys, then turn them on. Our onboarding is built to get you live quickly, not months later.

Yes. Build audiences, journeys, and tests with visual tools. AI gives helpful suggestions for who to target, when to send, and what to recommend.

Yes. Messages adapt to each customer’s actions, interests, and timing. Think product picks, next best content, and send-time that fits each person.

Blueshift follows major standards like GDPR, SOC 2, HIPAA, and CCPA, with encryption and role-based access so data stays protected.