Experience the Difference a Customer Data Activation Platform Can Make to Your Bottom Line

PUT YOUR CUSTOMER DATA TO WORK

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What's a Customer Data Platform?

ENGAGE ACROSS EVERY MARKETING CHANNEL

 


Your customers demand a more personalized experience at EVERY step of their journey. Find out how you can exceed their expectations with Blueshift.

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Why marketers choose Blueshift as their CDP? 

  • Behavioral & Predictive Segmentation
  • Visual Journey Orchestration
  • AI-Powered Recommendations
  • Email, Mobile, & Website in One System
  • Trigger Based Automation
  • Built for scale, Easy to use

Wikipedia states that a Customer Data Platform or CDP "is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems."

If you're trying to get a handle on your customer data, CDPs are a great place to start. But, if you're looking to take action on that data, you need a little bit more.  That's where Blueshift comes in.  We offer a Customer Data Activation Platform, the key being "activation." 

Essentially, we offer you all the benefits of a CDP combined with the power of Marketing Automation. 

We selected Blueshift as the key partner in our shift towards behavior-based cross-channel marketing. In just 6 months with Blueshift, we've seen engagement rates climb to 40% and YoY direct email revenue has increased by 81%, far exceeding our expectations."

Becky Spurr, Head of Communications Vouchercloud

Marketers trust Blueshift to activate data for millions of  customers every month

"With Blueshift, we’ve seen a 200% increase in return visits to our jobs section. We’ve had nothing but a positive experience since integrating with Blueshift. Their team has done a terrific job ensuring that the content recommendations fit our specific needs."

Kevin Jan, Email Marketing Mgr  |  The Muse

"Blueshift has helped us drive targeted lifecycle marketing, dramatically improving our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app, and drive a consistent message across different marketing channels."

Todd Kurie, VP Marketing  |  Redmart

Blueshift puts your customer data first so you can engage each customer with 1:1 messaging across all your channels

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"Blueshift has helped OYO become a leader in 1:1 customer engagement across all marketing channels. With Blueshift’s precise recommendations and targeted triggers, we have been able to achieve 5X higher bookings from email & mobile channels."

Sumit Gupta, Head of Customer Retention  |  Oyo

If you're trying to get a handle on your customer data, CDPs are a great place to start. But, if you're looking to take action on that data, you need a little bit more.  That's where Blueshift comes in.  We offer a Customer Data Activation Platform, the key being "activation." 

Essentially, we offer you all the benefits of a CDP combined with the power of Marketing Automation. 

THE DIFFERENCE BETWEEN A CDP AND A CDAP

CDP vs. CDAP - a comparison of Customer Data Platforms (CDPs)