Customer Data Platform
AI-Powered Customer Data Activation on Every Marketing Channel
Customer profiles that update with every customer interaction with your brand, be it a known customer or an anonymous one, across channels and platforms.
- Easy Data Ingestion: APIs, SDKs and out-of-the-box integrations
- Unified Identity: Cross-channel and cross-platform identity for known and anonymous customers
- Data Modeling:Link customer actions to business objects like transactions or products
Use AI to determine the “Who, What, When and Where” of Marketing
- “Who”: Predictive Audience Targeting
- “What”: Predictive Recommendations for Products, Content and Offers
- “When”:Predictive Engage Time Optimization
- “Where”:Predictive Channel of Choice
Advanced segmentation, in a visual non-technical interface.
- Real-time: Blueshift segments are updated continuously in real-time
- Easy to Use: Complex boolean conditions with timelines & counts
- Fast: Crunch through large amounts of data with blazing speed
Blueshift partners with industry leading data platforms, tag management systems, ESPs, DSPs, and more.
- Mobile app
- SMS
- Website
- Ads: Display, Facebook, Google
- Browser push notifications
- Messaging & chat platforms
- Direct Mail
Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer interaction, to present you a single customer view.
Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.
Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.
Say no to batch and blast. Trigger every engagement based on customer behavior.
