Customer Data Activation Platform
Activate data, generate ROI
Cater to each customer’s evolving interests and intentions. Adapt every interaction with marketer-accessible AI.
- “Who”: Predictive Segmentation reaches the right customers
- “What”: Predictive Recommendations delivers relevant content, products, and offers
- “Where”: Predictive Channel-of-Choice finds customers where they’re most receptive
- “When”: Predictive Engage Time connects when they’re most responsive
Create adaptive journeys that integrate every channel to intuitively take each customer down the path to purchase.
- Journey flows: Design uniquely compelling, evolving customer experiences
- Coordinated channels: Surround customers with relevant, connected messaging across email, SMS, in-app push, website, display, search, direct mail, and chat
- Audience sync: Message only the right customers across channels
Meet customers where they are and give them exactly what they’re looking for with real-time, 1:1 messaging that scales
- Behavior-triggered messaging: Immediately respond to customer behaviors and interests
- Automated decisioning: Dynamically shape customer journeys with each customer action
- Self-learning optimization: Campaigns optimize themselves as they run with the help of AI
Gain the deepest customer insight, unifying all data sources and types. Always updated and available for use.
- Real-Time: Up-to-the-second insight into each customer
- Comprehensive: A single view of each known and anonymous customer and every cross-device interaction.
- Actionable: Customer behaviors immediately translate into marketing actions
Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer interaction, to present you a single customer view.
Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.
Tired of pulling lists? Use Blueshift’s predictive segments to zoom in on the right users.
Say no to batch and blast. Trigger every engagement based on customer behavior.