Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020.
SEO Is Becoming More Difficult And More Important
According to recent data, 61.8% of all search results in Google now result in zero clicks. That’s because Google provides an automated snippet in response to many queries.
If you want your business to appear in the search engine results page on Google, you’ll need to be aware that many keywords have become unprofitable for exactly this reason. When consumers are able to see an automatic snippet answering their query, they’re less likely to scroll down and click on your page.
Conversely, making sure that your company appears on the search engine results page will give you a huge competitive advantage. Blueshift provides real-time data powered by AI so you can make sure your keywords are generating clicks.
Take Advantage of Smart Speakers
Despite the popularity of smart speakers (56 million sold in 2018), advertising opportunities used to be limited. That’s changing.
Today, we are seeing less invasive branded advertising on smart speakers. Having a branded skill can help you get search results. That has worked well for Patron, for example. The company works with Alexa to have a variety of recipes shown in response to a query for cocktail recipes. They now receive 6,000 queries a month for their skill.
Some experts believe that 80% of all online consumption will soon be video. And 72% of customers would rather learn about a product or service through video than by any other method. Live video is also increasingly being used by businesses.
Utilizing videos is, therefore, a smart step to take going into 2020, but it’s not enough. Since the demand for video is growing, you’ll need to make sure your videos are engaging, and your keywords are optimized so that they rank high on YouTube and other platforms.
More and more consumers are searching by voice now. One-fifth of Google search queries now happen by voice search, and voice assistants on smartphones are now used by a majority of 18- to 29-year-olds.
It follows that optimizing your content for voice search is a good idea. Making your content more conversational is a helpful strategy.
Chatbots will see even greater popularity in 2020. They offer real-time assistance to customers, which is something consumers want to see.
Chatbots also cut costs for companies. One recent study predicts that retailers will be able to cut costs by $439 billion and increase sales by $123 billion thanks to AI-powered chatbots.
Personalizing content results in higher rates of user engagement. This trend has been growing for a while but is expected to be worth more than $400 billion by 2021.
It can be challenging to deliver the right content to the right audience, which is where AI comes in. Blueshift’s 360-degree customer view allows you to track user behavior in real-time. It also generates predictive scores and automatically captures marketing data.
Taking advantage of the availability of real-time data and AI allows you to personalize your content so that you market the right content to the right people, and it gives your consumers the experience they’re looking for.
AI and personalization go hand-in-hand. With AI, you can anticipate your customer’s future behavior and market accordingly.
Blueshift utilizes AI to allow you to personalize your content at scale. Imagine having relevant, 1:1 interactions with all your customers regardless of how many you have. Blueshift’s AI allows you to continually optimize who you target, what you tell them, when you reach them, and how you connect.
Getting on board with marketing strategy planning trends will help your business succeed in 2020. Contact Blueshift today to get started.