360-Degree Customer View

COMBINE BEHAVIORAL & CRM DATA IN ONE DYNAMIC PROFILE

Unified View of Customers Across Platforms

Data behavioral    Real-Time Behavior

Track user behavior across websites and mobile apps. Blueshift tracks anonymous user behavior using cookies or mobile device identifiers, and subsequently merges the anonymous user behavior with known user activity

Unlimited Customer Attributes    Attributes

Every CRM attribute from your app/site is updated in Blueshift in real-time. There is no limit on the number of user attributes, and user attributes can be added dynamically with no schema definition

Data behavioral    Product & Content Taxonomy

Understand what each customer is browsing or buying in the context of your product or content taxonomy: categories, brands, price points and more.

Lifetime Aggregates    Attributes

Blueshift automatically computes lifetime aggregates (e.g. total revenue from a customer, or total number of visits), and stores that on the profile.

Data behavioral    Predictive Scores

Blueshift’s interaction graph and predictive technology compute predictive scores for users (e.g. churn score) and calculate affinities to various item attributes from your catalog.

Engagement with Marketing Messages    Attributes

Blueshift automatically captures marketing engagement data like email opens or push notification clicks.

Data behavioral    3rd Party Data

Easily augment user attributes with 3rd party data sources including social & demographic attributes. Blueshift integrates with several 3rd party data providers.

Blueshift's 360 degree customer profile captures all your CRM attributes, user site/app/messaging activity and predictive attributes.

Capture Every Data Type with Ease

Behavioral Data

Capture real-time user activity in real-time from your websites and app, using through Javascript tags, mobile SDK or numerous 3rd party tag-manager integrations.

Transactional Data

Set up feeds, or use Blueshift’s integrations with leading e-commerce platforms.

Customer Lists

Blueshift enables you to capture customer data using forms, as well as bring in data from other systems through fees & CRM system integrations

Catalog Overlay

Blueshift supports multiple formats of product & content catalog feeds, and offers integrations with some of the most commonly used platforms

Ready to learn more?

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Blueshift’s vision is to put AI in the hands of every marketer.

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