It’s clear that ecommerce isn’t going anywhere; between the beginning of 2010 to the end of 2021, the share of ecommerce in total U.S. retail sales rose from 4.2% to 13%. Even with fluctuations in different quarters of 2021, revenue from ecommerce sales continues to grow steadily over time and show promise for future growth beyond current trends.
As customers put away their paper shopping lists and rely on social media, apps, and hybrid options (such as curbside pickup) instead, your brand can either reject these shifts in favor of more traditional retail experiences or get ahead of the pack with a more innovative omnichannel approach. If you’re ready to adapt and meet (or even exceed) your brand’s goals, you need an intelligent customer engagement platform that is robust, flexible, and scalable — one that can evolve alongside your brand.
“Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity, allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment.” – Houman Akhavan, Chief Marketing Officer, CarParts.com
With Blueshift, you can unify and activate your customer data to create personalized experiences across every marketing channel. Whether users engage with your brand on social media platforms, through email campaigns, or by clicking around your website, Blueshift’s omnichannel capabilities allow you to deliver dynamic 1:1 recommendations at every step of the customer journey.