Customer Experience

How Customers Really Engage With Push Notifications in Browsers

Blueshift

| October 24, 2019

How Customers Really Engage With Push Notifications in Browsers

Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business via the notifications even if they are not currently on their website.

Browser push notifications continue to play a huge role in communication and engagement with customers for online businesses. 42 percent of internet time is still spent on desktop computers, even in spite of the growth of mobile and apps. Browser push notifications also cover desktops, meaning they still have a huge advantage over apps. A multi-channel marketing campaign, combined with powerful AI, can be very strong and agile.

Business and push notifications

Browser push notifications offer an excellent method by which businesses can communicate with their customers. Businesses can benefit from browser push notifications in a number of ways, including:

Customers are directed to your social media platforms
Delivering quality content to build customer trust and the reputation of your brand
The restoration of abandoned carts within ecommerce applications
The promotion of your products and services (particularly special offers)
Engaging customers not currently using your website

Provided that trust is not abused, a customer that has already installed your business app is likely to be receptive to hearing from you. It is important to avoid spamming or being overly aggressive with the sheer volume of your browser push notifications.

You should instead focus on giving your audience value with the use of browser push notifications so that you can build a strong reputation for your brand over time.

There are also a number of tips that you can follow in order to ensure that you make the most of the impact of browser push notifications.

Opt-in requests

You cannot send customers browser push notifications until they have agreed to allow you to do so. This means that securing their opt-ins is of crucial importance. It is important to be honest about the expectations your customers should have of the browser push notifications you intend to send them.

You will be much more likely to get a healthier opt-in rate if you make it clear what value will be delivered by your browser push notifications.

It is also a good idea to choose the right time to ask for permission to send browser push notifications. Sending the request soon after the customer has begun to make use of your website is the easiest method of ensuring a high opt-in rate.

Personalization

All successful marketing campaigns are based around personalization, and this is no different for browser push notifications. Gathered user data such as personal details, preferences and details of past behaviour should be leveraged to create content that is relevant to your customers. A comprehensive understanding of your brand users is thus critical to the personalization of your content.

Why your business should use browser push notifications

Browser push notifications offer significant advantages to engage customers. Browser push notifications are delivered to the customer in real time, regardless of whether they are not using a particular website.

The opt-in rate of browser push notifications is a lot higher than is the case with emails due to the fact that no personal details need to be shared by the customer, and a subscription can be added just with one click.

Browser push notifications have also been demonstrated to drive a much higher conversion rate.

Blueshift is able to simplify the most sophisticated of marketing campaigns. It combines multi-channel activation and customer data management in one simple platform. Contact us today!