Category: CDP
How do you know if your model is going to work? Part 4: Cross-validation techniques
How do you know if your model is going to work? Part 2: In-training set measures
How do you know if your model is going to work? Part 1: The problem
Need for Speed: Why Marketing needs to Adapt to High Velocity Data
Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps
5 Tips to Reignite Referral Marketing
Connecting Hive and Spark on AWS in five easy steps
Using Behavioral Messaging to Drive Higher Response Rates [Infographic]
The A/B Testing Paradox
Running Apache Spark on AWS