A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being customer-centric. Two terms that frequently come up in this context are customer engagement and customer experience. While often used … Continued
Customer Data Platforms (CDPs): The Ultimate Guide for Modern Marketers You have the data, plenty of it. From your email platform to your website analytics, CRM, mobile app, and maybe even your call center, each piece tells part of your customer’s story. But the problem is clear: those pieces don’t always talk to each other. … Continued
“If the Starbucks secret is a smile when you get your latte… ours is that the website adapts to the individual’s taste.” — Reed Hastings, Co-founder, Netflix That one line from Netflix’s co-founder sums up a defining truth about modern marketing: Customer experience is no longer just about delight. It’s about relevance. Customers expect the … Continued
What does the future of AI in marketing really look like? That was the central question explored in a recent Blueshift webinar featuring Chief AI Officer and Co-founder, Manyam Mallela, Principal Solutions Consultant, Eric Gordon, and VP of Marketing, Janet Jaiswal. The conversation covered just that, and much more, from real-world use cases to the … Continued
If you’re looking for Klaviyo alternatives because you feel like you’ve hit a ceiling with what it can offer, you’re not alone. Klaviyo has established itself as a robust email marketing platform, offering features like advanced segmentation, automation workflows, and seamless e-commerce integrations. These capabilities have made it a popular choice for many businesses aiming … Continued
We’ve been told the customer is always right. But are marketers really listening? Today’s consumers demand relevance, timeliness, and recognition at every turn. Forrester reveals that a mere 3% of businesses are genuinely “customer-obsessed.” What are the other 97% missing? Customer Engagement Platforms (CEPs) offer a refreshing dose of clarity. A Customer Engagement Platform (CEP) … Continued
Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. Enter the Customer Data Platform (CDP)—a solution uniquely designed for marketers to unify, analyze, and activate data. This comprehensive guide … Continued
Managing multiple channels in e-commerce can be complex, especially when trying to deliver consistent, personalized experiences across every customer touchpoint. Brands today must connect with customers through multiple platforms including email, social media, mobile apps, and websites. However, without a unified strategy, this can quickly lead to fragmented messaging, missed opportunities, and a disjointed customer … Continued
With Black Friday and Cyber Monday quickly approaching, businesses are gearing up to capture customers’ attention during one of the most profitable holidays for e-commerce. One of the biggest opportunities lies in reactivating dormant customers—existing customers who haven’t engaged or purchased in a while. These customers are valuable because they’ve already shown interest in your … Continued
Financial institutions face increasing pressure to create personalized experiences and engage customers meaningfully. Data is key to creating tailored marketing campaigns, but many financial institutions struggle with fragmented and siloed data. This data disconnection makes obtaining actionable insights and delivering personalized campaigns difficult. This is where a Customer Data Platform (CDP) comes in. By unifying … Continued