Blueshift provides some very powerful SDKs that developers can use to integrate their apps with the Blueshift platform. When you integrate with our SDKs, you can use Blueshift features like event tracking, push notifications, in-app messages, and deep links. Along with the Android SDK and iOS SDK, we also provide plugins to integrate your React … Continued
Marketing teams are often tasked with identifying the right audience for each of their campaigns and the usual reflex is to use some version of RFM-based segmentation. Popularized in the 1990s, RFM models target users based on the recency, frequency, and monetary values of past transactions or subscriptions. While RFM models were a useful shortcut … Continued
Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. It’s also wise not to … Continued
It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. Download the PDF version and share with your team.
Gen Z and Millennial shoppers will likely be your biggest revenue drivers this peak holiday shopping season. Millennials have an average holiday shopping budget of $1,823 – 27% higher than for consumers overall, according to PWC. Meanwhile, in 2021, 70% of US and 60% of UK Gen Z shoppers waited until the holiday shopping season to … Continued
Today’s blog post is the second of two posts that provide an under-the-hood view of how the expanded Blueshift Recommendation Studio works. The expansion includes the launch of 100+ pre-built AI marketing recipes. In the last blog post, we talked about how to rank inside recipes. Today, we’ll show you how to embed items using … Continued
Last month, we announced the expansion of the Blueshift Recommendations Studio that gives every marketer the power of AI to drive intelligent and highly personalized recommendations. This expansion includes the launch of 100+ pre-built AI marketing recipes, preloaded with configurations for common campaigns, like abandoned carts, price drops, newsletter feeds based on affinities, and cross-merchandising … Continued
Are you reading this blog post on your smartphone? If you’re reading on a desktop, chances are high that you checked your smartphone before reading this post – or that you’ll pick up your smartphone afterwards. According to a late 2019 survey by Asurion, smartphone users in the US check their devices 96 times a … Continued
What does a modern marketer look like? Is she a creative storyteller who crafts engaging arcs in everything from emails, ads, podcasts, and TikTok shorts? Or a data analyst who pores over dashboards for insights? Is she a business collaborator bringing together the functions that interact with customers – all for the greater good of … Continued