Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then keeping them as loyal customer. The customer lifecycle is often depicted … Continued
As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later articles.) As a refresher, we defined Growth Marketing: “Growth marketing drives increased … Continued
Ever since Facebook staffed a whole “growth team”, the idea of Growth Marketing has captured the imagination of marketers. However, it’s a topic on which there’s very little informative material for aspiring practitioners. That is why we are excited to announce the first ever comprehensive Growth Maketers’ Guide to Customer Engagement.
With the new year upon us, marketers scramble to put new plans into action while also identifying where we should place more of our efforts and resources. We ask ourselves where can I get the most “bang for the buck” for our organizations. We are looking to grow our current user base while also retaining … Continued
Personalized recommendations rely on the idea the you know the interests of your audience. In absence of explicit feedback, interests are generally derived from clickstream data: session and event (e.g. click) data. But given that sessions can be short lived (bounce) and clicks can be unintentional, they are unlikely to reflect true interests of your audience if you simply … Continued
n this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever … Continued
In this 2-part series, we address core common issues that marketers face in the eLearning/Massively Open Online Course (MOOC) market. Below is Part 1 of the series where we cover the issues with 1st-time enrollees and then repeat enrollment (taking more courses) at a high level. In Part 2 we will dive deeper into these, as well as … Continued
A.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical considerations in using these innovations. This post by Crowdflower, a crowdsourcing platform used by many for improving the RoI … Continued
Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post “Re-Thinking Send Time Optimization in the age of the Always On Customer“, Blueshift focuses on “Engage Time Optimization” rather than what marketers … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever more … Continued
Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that at face value and think it’s a silver bullet to improving your customer engagement. Our internal research, after … Continued