Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

"75% of businesses have seen an increase in revenue tied to their use of AI in their Marketing" - Blueshift survey (featured on ZDNet)

AI-POWERED MARKETING GENERATES MORE REVENUE

In this coverage by Eileen Brown (@eileenb) from @ZDNet of our latest research report titled “Activating Customer Data for AI-Powered Marketing” (Download it here), over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing. In short, brands who aren’t using AI in their marketing are actually leaving money on the table.

Percentage of respondents that exceeded revenue goals results

THE RIGHT DATA IS YOUR FIRST-PARTY DATA

The ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.”

These leading brands have already come to realize that “the ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.” They have embraced the seismic shift towards first party data, the explicit consent needed, and the ability to actually collect and using relevant data.

CUSTOMER DATA, GDPR, AND AI

As anyone who handles customer data knows, GDPR is here, and companies will be held accountable for maintaining compliance. Having a strong customer data strategy not only helps with GDPR compliance, but will be the key to using AI in your marketing.

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