Entries by Mehul Shah

Blueshift commits to supporting the Open Data Initiative

Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single customer view that powers all customer journeys. A Single Customer View builds the foundation that powers personalized customer journeys […]

Activating Customer Data with Graph Technology

Graph technology powered customer experience What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of millions of users at scale. From a user’s perspective, these brands seem to have an uncanny ability to […]

Behind-the-Scenes: Real-time segments with Blueshift

(Here is a behind the scenes look at the segmentation engine that powers Programmatic CRM.) Real-time segmentation matters: Customers expect messages based on their most recent activity. Customers do not want reminders for products they may have already purchased or messages based on transient past behaviors that are no longer relevant. However, real-time segmentation is hard: […]

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