Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single customer view that powers all customer journeys. A Single Customer View builds the foundation that powers personalized customer journeys […]
In the rapidly evolving world of mobile devices, social media and the always-connected consumer, marketers want to get their messages out and amplify them quickly. Now more than ever, Lester Wunderman’s* principle of “communicating with each customer as an audience of one” takes on a new level of importance. And this means getting the right […]
Graph technology powered customer experience What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of millions of users at scale. From a user’s perspective, these brands seem to have an uncanny ability to […]
(Here is a behind the scenes look at the segmentation engine that powers Programmatic CRM.) Real-time segmentation matters: Customers expect messages based on their most recent activity. Customers do not want reminders for products they may have already purchased or messages based on transient past behaviors that are no longer relevant. However, real-time segmentation is hard: […]
