There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full potential. We’re not even close. While we gather loads of information about our customers and […]
We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential. Data is now […]
After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails a learning curve, and its perception as a “black box” has left many unsure […]
Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’ inboxes and across channels? While you invest significant resources to create rich content and experiences tailored to specific customers, if […]
We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless, delightful user experience that keeps customers coming back again and again. Most of us, however, don’t have access to tools as sophisticated […]
Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and behavioral parameters, pass the requirements over to your data team and then wait a week, or two, or […]
While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity, performance, speed and scale, but where are the numbers to back it up? In a first-of-its kind study, ROI of […]
While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products […]
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