Entries by Marina Ben-Zvi

The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs

We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential. Data is now […]

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X

Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’ inboxes and across channels? While you invest significant resources to create rich content and experiences tailored to specific customers, if […]

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless, delightful user experience that keeps customers coming back again and again. Most of us, however, don’t have access to tools as sophisticated […]

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and behavioral parameters, pass the requirements over to your data team and then wait a week, or two, or […]

It’s Time to Answer The Burning Question: What is the Real ROI of AI in Marketing?

While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity, performance, speed and scale, but where are the numbers to back it up? In a first-of-its kind study, ROI of […]

Gartner Names Blueshift a Cool Vendor in “AI FOR MARKETING”

While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products […]

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