When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless.
Also like first class? The price tag. But a company called Suiteness aims to make this exclusive experience more accessible and wallet-friendly. Groups of four or more can use the service to book a luxury connected suites online for less, complete with a personal concierge for help with exclusive restaurant and club reservations, unique experiences — all the bells and whistles.
When their no-brainer offering hit the hospitality scene, Suiteness’ lean marketing team needed a way to deliver rich, timely, personalized end-to-end travel experiences as it grew and diversified its user base, partners, and markets. They turned to Blueshift.
Personalize, Automate, and Scale with AI
With the Blueshift platform, the Suiteness marketing team quickly built out core activation, conversion, and retention campaigns, including a Welcome Series, Abandoned Browse and Cart, and Member Reactivation. In other words, the entire customer engagement flow was re-imagined and executed successfully — all within a month.
The results? Outstanding.
“Thanks to Blueshift’s AI-backed platform, our content is more relevant to the consumer – this is evident in the 170% growth in conversions from email,” said Divya Mulanjur, Head of Email & Content Marketing at Suiteness. “I’m amazed how many customer programs we’ve been able to automate, optimize, and scale in a short time without needed to pull in other teams. The intelligence and recommendations have allowed us to understand our customers and speak to them on an individual level.”
Next Steps
With all their campaigns on autopilot, the Suiteness team was free to start re-focusing their collective brainpower on ideating and optimizing new experiences. Next on the list: using Blueshift’s other capabilities, such as geolocation, to recommend suites in nearby locations, and adding triggers and touchpoints.
Meanwhile, the company has been enjoying some well-deserved recognition for their Blueshift-powered email series, including:
- From Starbucks to Uber, see how they nail it with email marketing
- How to build a “strategy-first” email marketing program
Take an in-depth look at how Suiteness achieved success by downloading the full case study, or, if you’re ready to start investigating how AI might help grow your own marketing efforts, you can request a demo.
