Automate, Personalize and Scale with AI
Suiteness turned to Blueshift to re-imagine its customer engagement strategies for the platform’s powerful predictive capabilities, customizability and flexibility. Blueshift’s Customer Success team and integration with Segment made onboarding seamless. Suiteness was up and running within a month.
With Blueshift’s intuitive, unified platform Suiteness’ lean marketing team quickly set up its core activation, conversion and retention campaigns, including its Welcome Series, Abandoned Browse and Cart, Member Reactivation and retargeting campaigns. With campaigns dynamically running on autopilot the team was free to focus on strategizing and optimizing new experiences.
The following core capabilities were integral to the strategy’s success:
Real-Time Behavioral Segmentation
Suiteness’ marketing team had an intuitive interface to create precise customer segments that update dynamically based on a real-time stream of on-site customer interactions.
Suiteness embedded suite recommendations across every email, which dynamically update based on real-time suite inventory, top trending hotels by destination, travel dates and user preferences. Predictive affinities enabled them to showcase the most appealing suites to new users.
Trigger-Based Emails and SMS
Suiteness never missed an opportunity to engage members at critical decision points by triggering messaging from key user behaviors and events.
Visual Campaign Builder
Suiteness effortlessly created automated, smart, multi-touch campaigns within a simple visual interface that incorporates campaign testing, measurement and optimization at every step of the customer journey.
Suiteness is utilizing Blueshift’s other capabilities, such as geolocation to recommend suites in nearby locations, and adding triggers and touchpoints.
Suiteness’ emails powered by Blueshift’s real-time segmentation and personalization have been featured in best practice round-ups, including: