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Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. Learn why customer data should be in the driver’s seat of your marketing, and why customer data is essential to the online experience…

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

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4 Essential Campaigns for E-Learning Marketing

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The past year has changed the way we access content for learning and education. Our rapid move to digital has helped drive online learning forward by leaps and bounds. Folks eager to learn are moving to new channels and consuming more digital…

Engage21 Day 5: Delivering Connected, Omnichannel Customer Experiences

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The final day of Engage21 was dedicated to our partners. Speakers from Criteo, Pathwire, OneSignal, and Inkit discussed the topic of building connected, omnichannel experiences that drive continuous customer engagement,...

Engage21 Day 4: Engaging Customers with Content

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On day 4 of Engage21, we covered engaging customers with content in the changing world of content consumption and the evolution of customer experience. Here are the top takeaways from the discussion,...

Engage21 Day 3: Stack and Strategies for Connecting the Entire Customer Experience

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On day 3 of Engage21, we covered stack and strategies for omnichannel marketing automation that connects the entire customer experience. We’ve learned from three marketing leaders how they’ve achieved success by using a CDP at the center of their technology,...

Engage21 Day 2: The Future of Customer Engagement

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Excitement hit the roof for the second day of the Engage21 virtual conference as Blueshift Co-founder and CEO, Vijay Chittoor, kicked off the session with a celebration, and no, it wasn’t just for Star Wars Day,...

Engage21 Day 1: Experimentation and Engagement Strategies for the Modern Marketer

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The long-awaited first day of Blueshift Engage21 has already come and gone! We were so excited and eager for knowledge that we didn’t even realize how quickly the first one-hour live session passed. It left us both wondering,...
Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Conference Recap: How to Create Continuous Customer Engagement

Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...
Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations. Here are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series,...