
Articles and Resources
Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.


Embracing Customer Experiences For Improved Marketing
Marketing AutomationThere’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!
What…

The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf
Blueshift in the News, Customer Success, Digital Marketing Practices & InsightsLast week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was…

What is Data Activation?
Customer Data & CDPsWe all know data is the key to better customer engagement; the question is how to best cultivate it?
For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having…

How Customers Really Engage With Push Notifications in Browsers
Digital Marketing Practices & InsightsBrowser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business…

How Email Marketing Differs When It Comes To Mobile
Digital Marketing Practices & InsightsIt’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your…

Top Online Deal Destination, Vouchercloud, Seamlessly Balances 1:1 Personalization with Paid Space
Customer SuccessVouchercloud is a go-to site for savings-savvy consumers worldwide. And while it’s their mission to save their loyal users money, it hasn’t always been a breeze to pull off. Their team has to balance recommending their best, most relevant…

Data Activation is Underused Fuel for Marketers
Customer Data & CDPsMarketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing…

Blueshift Product Release: Native In-App Messaging and In-App Studio
Blueshift in the NewsYou don’t have to be in marketing to know that mobile devices have irrevocably changed how consumers engage with brands and discover information. Purchasing and decision-making processes are now driven by mobile interactions, sometimes even…

Why Multi-Channel Marketing Goes Wrong So Quickly
Digital Marketing Practices & InsightsIn today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on a computer but purchase in a store. Or they may switch from a computer during the day…

Personalizing AI for Stronger Customer Relationships
AI in MarketingThere is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential.
Business owners have their eyes out for AI developments…

Escape the Marketer’s Traffic Jam: The Road From Channel-Centric to Customer-Centric
Customer Data & CDPsThe picture above probably incites some familiar emotions. Sitting in traffic would go straight to the top of most people’s list of pet peeves because it’s something we all have to experience at some point, to no fault of our own. Traffic…