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CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let’s dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business.

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Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Why Marketing Automation and Personalization Aren’t Mutually Exclusive

In business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
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email

The 5 Fundamentals of Successful Email Deliverability

We recently reviewed what it takes to carve a successful path to the Inbox during the Holiday Season. And the truth is, the mailing practices discussed in our 2019 Guide to the Holiday Season hold true throughout the year. Building on positive…
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Dismantling Data Silos for Great Customer Experiences

Configuring, or even understanding your customer data as a whole can feel a bit like building Ikea furniture. Nothing seems to fit together, captions are in a language you don’t speak, and somehow you ended up with extra pieces (which both…
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ecommerce

Leveraging Blueshift for Exceptional Ecommerce Growth

Although the Blueshift is vertical agnostic, we recognize we play especially well in certain areas and with certain use cases. Blueshift customers within the ecommerce sector have done remarkably well, and though each of their use cases are…
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developer

Blueshift’s Developer Portal: Explore, test, and validate APIs

Calling all developers, IT professionals, and engineers -- did you know we have a developer portal? In addition to our Blueshift Help center, our Developer Portal is the go-to place for anything engineering/IT related within the Blueshift platform.…
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push

3 Ways to Use Push Messaging for Increased Engagement

As we settle into our new decade of the 20s, marketers are faced with a digital world that’s transforming rapidly. While desktop browsing ruled the early days of the internet, the introduction of the smartphone catapulted mobile browsing to…
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How to Leverage AI for Amazing Emails

Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand…
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Introducing Magento and Blueshift: Personalized Ecommerce Experiences at Scale

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Global brands looking to provide personalized, user-friendly online shopping experience turn to Magento -- one of the leading ecommerce platforms built to handle the enterprise scale of online sales. Magento’s on-premise, flexible system makes…
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Shopify and Blueshift: Activate Your Ecommerce Data for 1:1 Tailored Experiences

For business of all sizes -- and across more verticals than you might expect -- ecommerce technology plays a huge role in the functionality of their websites, and in turn their revenue generation. But, simply offering products, services, or…
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3 Direct-to-Consumer Marketing Strategies for the New Decade

Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity…
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The State of CDPs: 2020 and Beyond

CDPs were the technology darlings of 2018 and 2019, and it seems as if they’re poised to continue their reign into 2020. Rather than slowing down, the CDP market has exploded. And everyone from the smallest startups to the largest marketing…
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G2 Names Blueshift a Leader in CDP and Marketing Automation Quadrants

As we settle into the new year, we here at Blueshift have some exciting news coming from our friends over at G2. G2.com is aimed at making the technology buying process more seamless and transparent, and to empower decision makers with the wisdom…
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