CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let’s dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business.

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

ai recommendations saw an 81% increase in marketing revenue

Why You Need AI-Powered Recommendations in Your Marketing

As we move forward into an increasingly digital world, the sheer volume of choices that consumers are faced with can be overwhelming. To rise above the noise companies have to provide personalized experiences,...
hackathon 2020 winners

Blueshift’s 2020 Hackathon Recap

Hackathons, just for engineering teams? Think again! Before Blueshift, I had only ever heard of hackathons and my perception of them was just an event for engineers. Well, it turns out that that is a false assumption. Hackathons are for the whole company,...

Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative Studio

We’re excited to announce we’ve revamped our Creative Studio for Push and upgraded our Creative Studio for In-App and SMS to streamline template workflows,...
G2 Momentum Leader in Marketing Automation and CDP Grids Winter 2021

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 Report

We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Winter 2021 Report. This marks another quarter in a row that we’ve received this distinction,...

4 Ecommerce Marketing Trends That Will Take 2021 By Storm

2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged...
Creative Studio Email Enhancements

Building the Personalized Emails of Your Dreams has Never Been Simpler: Meet our Enhanced Creative Studio for Email

Creating engaging emails that get noticed by your customers is no easy feat. Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines,...
predictive scoring

Where to Use Predictive Scoring Throughout Your Customer Journeys

If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics,…
e-learning alert examples

4 Essential Campaigns for E-Learning Marketing

Back to school 2020 looked very different for students across the world, and while e-learning may not remain as widespread forever, the events of this year have pushed the online learning industry forwards by leaps and bounds. Folks eager to…
Blueshift named a RealCDP

Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit

2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion…
Deloitte Fast 500

Blueshift Named Among the Fastest-Growing Companies on Deloitte’s 2020 Technology Fast 500

We are proud to announce that Blueshift has been recognized for our rapid growth in Deloitte’s 2020 Technology Fast 500 — Blueshift ranked 139th for North America and 23rd for the Bay Area region. Blueshift’s CEO and co-founder, Vijay…
recommendation studio

Blueshift’s Recommendation Studio Adds New Derived Events and Tag-Based Recommendations

We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized…
Blueshift included in the Revenue Enablement 100 for 2020

Blueshift Scores Top 100 Revenue Enablement Technologies of 2020 Award

The past few years have seen incredible transformations within business and technology (and the intersection of these industries). According to the Revenue Enablement Institute: “A mix of customer, demographic, financial, and market forces…