Let’s talk cookies — and I’m not referring to the classic chocolate chip vs. oatmeal raisin debate (although we all know which one is superior). As marketers and consumers, we’re more than familiar with third-party data, which gathers information about your customers’ demographics, including age, gender, location, interests, preferences, etc. As of September 2020, 80% of marketers felt … Continued
As marketers, we all know personalized experiences are key to winning over customers. As today’s customers engage with brands on a growing number of channels, they expect those personalized interactions to take place and be connected across every touchpoint with the brand. Beyond personalization, customers want frictionless omnichannel experiences that are responsive to their in-the-moment needs and take place … Continued
The customer data platform (CDP) space has been on fire in recent years, and it’s showing no signs of slowing down. As the market continues to grow, subcategories of CDPs are forming. The biggest two subcategories are traditional “pure play” CDPs and SmartHub “activation” CDPs. Below, we’ll explore the differences between a traditional CDP — … Continued
There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated. To combat this sense of vulnerability, successful personal finance companies are creating personalized experiences to let applicants know they care across every touchpoint of the loan … Continued
The idea of omnichannel is so simple that it can be hard for people outside of the marketing world to believe it’s a new thing. Humans have been experiencing interactions across multiple channels for at least as long as there has been mail — and arguably, as long as there’s been writing. At this point, it’s natural … Continued
“There’s a difference between knowing the path and walking the path.” I’m sure most of you may recognize this iconic quote told by Morpheus to Neo at the beginning of the cult classic, The Matrix. This philosophical statement fittingly encapsulates Blueshift’s MORPHeus Awards, which is why it’s etched onto each winner’s trophy. For those who aren’t familiar … Continued
As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall. On top of our existing fall excitement, we’re happy to announce that Blueshift was named a Leader for CDP and Marketing Automation — … Continued