Join eCommerce leaders from U.S. Auto Parts, Chatbooks, M13 Ventures, and Blueshift to understand how the eCommerce industry is changing due to shifting consumer preferences and ways you can successfully adapt and reshape strategies set your business up for success.

Triggered Marketing Revisited: 5 Proven Reasons Why You Need It

Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled into 2020, we decided it was time to measure … Continued

A Glimpse Into Blueshift (Lockdown) Life

From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber. As we’re approaching the end of week 13 of shelter-in-place, Blueshifters around the globe had a fun task during our weekly all-hands meeting: present how you’ve been staying sane during the lockdown. From parents with young children to those living with multiple roommates, we wanted to understand … Continued

Dive Deeper Into Your Multi-Channel Campaign Performance with Blueshift Insights

For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their marketing workflows on the fly. This data can help inform what works (and doesn’t work) for each unique brand, campaign, and … Continued

The Ideal Healthcare MarTech Stack

A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide relevant information. With so many options available to them, consumers can easily move on to a new provider, … Continued

Introducing InfoBip Support for Blueshift

For businesses looking to improve their multi-channel marketing strategies, finding the right solution can be overwhelming — especially when sending messages across channels in multiple countries. One channel marketers can’t forgo is SMS, as it’s extremely popular for international marketing and with younger consumers, and a huge driver of ROI. That’s why Blueshift has partnered … Continued

5 Reasons Your Marketing Needs to Be Customer-Centric

Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing trends, and trends set by key players like Amazon and Netflix, marketers can now deliver customer-centric marketing — … Continued

What We Believe — A message of solidarity from our CEO

The events that have unfolded in the United States over the last few weeks, most recently with yet another tragic killing of a black person – George Floyd – at the hands of those charged with protecting us, have left the whole nation shocked. George Floyd, Ahmaud Arbery and Breonna Taylor are just the latest … Continued