7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they have a deeper understanding of their unique needs. Many forward-thinking online retailers have already revamped … Continued

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents them from making better use of their customer data (see figure 1). Old news to you? Perhaps, but the … Continued

5 Predictions on How AI Will Reshape Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises many things in the field of Marketing, today’s deployments are far more pedestrian and focused on anticipating customer purchases or improving the efficiency of … Continued