Friday Five

Friday Five – #AImyths, #DigitalTransformation, #BlueShiftNews, @BillGates and @Zuckerberg on #AI, #HitRefresh

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Busting AI myths: Why…

Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers

Founded in 2014, Blueshift is an industry-leading marketing technology company that specializes in using artificial intelligence to help businesses implement audience-of-one targeting. Using their proprietary technology, the startup equips…
Friday Five

Friday Five – #AI struggles, @Amazon fumbles, #CustomerExperience mumbles, and a ray of AI light

Welcome to our inaugural Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories and themes circulating on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have…

Blueshift Releases Cross-Channel ‘Live Personalization’ Suite

San Francisco-based marketing technology company Blueshift announced the general availability of its Live Personalization product on Wednesday. The new release extends the company’s AI-powered recommendations engine, currently available…
Blueshift Live Personalization Launch

Rise Above the Noise with Blueshift’s new AI driven Live Personalization

Today we announced the availability of AI driven live personalization for websites and mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables…
Blueshift partners with branch to offere personalized deep linking for email, mobile

Branch and Blueshift: Enabling seamless cross-channel personalization

With Blueshift’s personalization and Branch’s deep linking capabilities, marketers can now deliver  frictionless personalized experiences to their users across all channels. Let's take the instance of Jane. Jane is browsing through…
AI in the drivers seat

Getting AI into the Driver’s Seat of Marketing

While AI is receiving a lot of hype these days, applications of AI and machine learning have been around for a long time. What has changed however, is that AI finally has the potential to stop being a mildly helpful and sometimes annoying backseat…

Why Artificial Intelligence is stuck in the backseat

Let’s be honest, on a day-to-day basis, does anyone interface with artificial intelligence (A.I.) cool enough to merit all the hype? Unless you own a self-driving car or work for the NSA, the answer is probably “no”. But that is not…