Lifecycle Stages for Growth Marketers Part 3-Winbacks

Lifecycle Stages for Growth Marketers Part 3 – Win-Backs

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Read Part 1 and Part 2 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…

OYO Goes Digital with CRM to Enhance User Experience with Blueshift

OYO Rooms has in a very short time emerged as India’s leading branded network of hotels offering standardized stay experiences at a competitive price. Millions of web and mobile visitors every month turn to OYO to book a room at more than…
Blushift-featured-image-Lifecycle-Stages-for-the-Growth-Marketer---Part-2-Retention

Lifecycle Stages For Growth Marketers Part 2 – User Retention

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Read Part 1 and Part 3 of our series "Lifecycle Stages for the Growth Marketer". Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty…
Growth Marketing

Lifecycle Stages for the Growth Marketer Part 1 – Activation

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Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention…
India Digital Summit

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to…
Top Metrics Growth Marketers Need to Know

Top Metrics Growth Marketers Need to Know

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As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later…