Personalization Pitfall 5

Avoid Personalization Pitfall # 5: Ugly Personalization!

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
MOOCs Blog

Driving Student Retention for eLearning and MOOCs – Part 1

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In this 2-part series, we address core common issues that marketers face in the eLearning/Massively Open Online Course (MOOC) market. Below is Part 1 of the series where we cover the issues with 1st-time enrollees and then repeat enrollment…
Keep calm

Practical AI for Growth Marketers

A.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical…

Programmatic customer engagement: How machine intelligence is driving 1:1 relationships

How do you deliver hyper-relevant, cross-channel customer experiences that boost loyalty, increase average order value, reduce churn, and turn browsers into buyers fast? Programmatic CRM can make it all happen. Don’t miss our VB Live event…