Send-time Optimization

Send Time Optimization or Engage Time Optimization?

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Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post "Re-Thinking Send Time…
Poor Historical View

Personalization Pitfall #4: Poor Historical View of the Customer

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Message Overload

Personalization Pitfall 3: Customer Message Overload

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Engage Time Optimization

Re-Thinking Send Time Optimization in the age of the Always On Customer

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Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…
Holiday Season

Personalization Will Make or Break Holiday Season Campaigns

Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective -- otherwise, they are likely to purchase less frequently, or,…

How The Muse found success in personalized emails

Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As The Muse found out, the greatest way to spread its products…

Study shows triggered push notifications are 2,770% better than batch messages

Yes. You read that right. If you send a push notification to a mobile user based on events particular to that user, rather than a notification to every user at the same time, you’ll get a 2,770 percent increase in engagement. That’s…
Real-Time Segment

Obama on Technology, AI and an Optimistic Future

"This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves." Recent advances in computer science and AI (more specifically advances in building and running…
What is Programmatic CRM? [Infographic]

What is Programmatic CRM? [Infographic]

Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your…
Real-Time Segment

Behind-the-Scenes: Real-time segments with Blueshift

(Here is a behind the scenes look at the segmentation engine that powers Programmatic CRM.) Real-time segmentation matters: Customers expect messages based on their most recent activity. Customers do not want reminders for products they may…