Old school customer journey

Personalization Pitfall #2: Old-School Linear Customer Journey

Marketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define…
Personalization Pitfall 1: Outdated messages

Common Problems Faced when Scaling Personalization – Part 1

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
Pirate ship

Say AARRR on “Talk Like A Pirate Day”

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It's International Talk Like a Pirate Day. You can celebrate the day as a growth marketer, by saying AARRR & reminding yourself of Pirate Metrics for growth: Startup Metrics for Pirates from Dave McClure     &…
Verbs not Nouns

Market to Verbs, not Nouns

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Marketers have always believed in targeted marketing. In the past, targeting has meant building a database of customers and their attributes, especially demographic attributes like first & last name, gender, location, and more. In this…

Marketers: Forget Demographic Data, Focus on Your Customers’ Actions

F. Scott Fitzgerald once wrote, “action is character.” For marketers who have always been limited to relying on static information, that statement has never been more applicable. In our perpetually connected world, static information…

Interview with Vijay Chittoor, Co-Founder & CEO at Blueshift Labs

1. Could you tell me a little about your background and how you came to be the Co-Founder & CEO at Blueshift Labs? Before founding Blueshift, my cofounders and I spent the last 10 years working on big data, marketing technology &…