Fresh from IRCE in Chicago, we have a video of a great session we had with Brian Monahan, former VP of Marketing for Walmart.com. During this session, Brian discussed 7 real-life issues that marketers face with current personalization technology and how to overcome them. He shared lessons learned about deploying personalized communication across multiple customer … Continued
n today’s perpetually connected world, consumers are leaving behind richer and richer cues about their wants and needs, and are increasingly expecting marketing to be highly personalized. Marketers have always realized the importance of personalization, but find it highly challenging to deliver a hyper-personalized experience across every digital touchpoint. In fact, a study by eConsultancy … Continued
This year marks the 10th anniversary of Colorado Amendment 64, legalizing cannabis for recreational use. Since then, multiple other states have legalized or decriminalized the use of recreational cannabis, opening the market to new consumers and the introduction of new weed-derived products. By 2025, the total annual market for cannabis in the US is expected … Continued