Month: September 2014

Marketers have known that timely and relevant messages, tailored to a user’s behavior, are more impactful than batch and blast emails. But just how effective can these behavioral messages be? And how can you incorporate them into your marketing plan?

Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base configuration, and you killed the variant … Continued