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Facebook Custom Audiences provides a great way to target precise segments. However, most marketers are unable to use their CRM & transactional data in conjunction with behavioral data to create precise audience segments.

Go beyond basic retargeting use cases with Blueshift’s advanced audience builder.

 

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Use 360-degree customer data

Go beyond simple retargeting. Build segments based on a full view of your customers. Combine transaction data, category affinities, web & mobile behavioral data to build rich and precise micro-segments.

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Build audiences in a few clicks

No need for an army of analysts running SQL queries. Simply select the right conditions from Blueshift’s visual segment builder. Create advanced audiences in just a few clicks.

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Automate audience sync

Building and syncing audiences manually is hard. Sync segments to Facebook with one-click. Once synced, segments will constantly update based on the new customer data flowing into Blueshift.

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Target and grow customers with predictive intelligence

Don’t waste ad dollars on audiences that don’t convert. Improve ROI with predictive scores targeting customers based on their likelihood to engage, convert or churn. Find new ones with similar traits using Facebook lookalike audiences.

Easy to Integrate

Integrate into your cross-channel strategy

Move away from siloed marketing. Integrate Facebook Custom Audiences into a cross-channel strategy. Enter & exit customers based on how they engage with other channels like email, websites or mobile apps.

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Measure true impact of Facebook Targeting

Measure conversion lift by exposing holding out a percentage of your audiences from Facebook. Use Blueshift’s conversion tracking and attribution features to measure true lift.





Deliver Delightful, Frictionless Customer Experiences
with AI-Powered Cross-Channel Personalization


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Relevant Case Studies
and Resources:

Case Study

Case Study: Urban Ladder

Case Study: Urban Ladder

Download

Case Study

Case Study: Redmart

Case Study: Redmart

Download

Ebook

E-Book: Scaling Trigger Based Marketing on Email & Mobile

Ebook: Scaling Triggers

Download

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