Blueshift for Facebook Custom Audiences
Enhance Facebook targeting with the power of your customer data
Facebook Custom Audiences provides a great way to target precise segments. However, most marketers are unable to use their CRM & transactional data in conjunction with behavioral data to create precise audience segments.
Go beyond basic retargeting use cases with Blueshift’s advanced audience builder.
Use 360-degree customer data
Go beyond simple retargeting. Build segments based on a full view of your customers. Combine transaction data, category affinities, web & mobile behavioral data to build rich and precise micro-segments.
Build audiences in a few clicks
No need for an army of analysts running SQL queries. Simply select the right conditions from Blueshift’s visual segment builder. Create advanced audiences in just a few clicks.
Automate audience sync
Building and syncing audiences manually is hard. Sync segments to Facebook with one-click. Once synced, segments will constantly update based on the new customer data flowing into Blueshift.
Target and grow customers with predictive intelligence
Don’t waste ad dollars on audiences that don’t convert. Improve ROI with predictive scores targeting customers based on their likelihood to engage, convert or churn. Find new ones with similar traits using Facebook lookalike audiences.
Integrate into your cross-channel strategy
Move away from siloed marketing. Integrate Facebook Custom Audiences into a cross-channel strategy. Enter & exit customers based on how they engage with other channels like email, websites or mobile apps.
Measure true impact of Facebook Targeting
Measure conversion lift by exposing holding out a percentage of your audiences from Facebook. Use Blueshift’s conversion tracking and attribution features to measure true lift.
Deliver Delightful, Frictionless Customer Experiences with AI-Powered Cross-Channel Personalization
Relevant Case Studies
Case Study: Urban Ladder
Case Study: Redmart
Ebook: Scaling Triggers