Blueshift for Facebook Custom Audiences

ENHANCE FACEBOOK TARGETING WITH THE POWER OF YOUR CUSTOMER DATA

Facebook Custom Audiences provides a great way to target precise segments. However, most marketers are unable to use their CRM & transactional data in conjunction with behavioral data to create precise audience segments.

Go beyond basic retargeting use cases with Blueshift’s advanced audience builder.

Use 360-degree customer data

Go beyond simple retargeting. Build segments based on a full view of your customers. Combine transaction data, category affinities, web & mobile behavioral data to build rich and precise micro-segments.

Build audiences in a few clicks

No need for an army of analysts running SQL queries. Simply select the right conditions from Blueshift’s visual segment builder. Create advanced audiences in just a few clicks.

Automate audience sync

Building and syncing audiences manually is hard. Sync segments to Facebook with one-click. Once synced, segments will constantly update based on the new customer data flowing into Blueshift.

Target and grow customers with predictive intelligence

Don’t waste ad dollars on audiences that don’t convert. Improve ROI with predictive scores targeting customers based on their likelihood to engage, convert or churn. Find new ones with similar traits using Facebook lookalike audiences.

Integrate into your cross-channel strategy

Orchestrate nurture & drip campaigns, triggers, transactional emails, as well as batch newsletter campaigns.

Measure true impact of Facebook Targeting

Measure conversion lift by exposing holding out a percentage of your audiences from Facebook. Use Blueshift’s conversion tracking and attribution features to measure true lift.

Deliver Delightful, Frictionless Customer Experiences with AI-Powered Cross-Channel Personalization

Live Personalization

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