Hyper-Personalize and Scale Campaigns with Advanced Recommendations and Triggers
Zumper ultimately turned to Blueshift to improve its customer experience through an AI-powered, rather than rule-based, recommendation engine. Blueshift’s unmatched quality of AI-powered recommendations covered all of Zumper’s use cases. The multifaceted messaging triggers and ability to bring in rental listings and catalog data enabled Zumper to tailor messaging in real-time based on catalog updates and user behaviors. Zumper benefited from Blueshift’s commitment to being a collaborative partner and as a result was able to scale with the evolving needs of the business.
Blueshift easily integrated with Zumper’s existing infrastructure. The platform quickly provided value and became an integral part of the multi-channel marketing approach within two months of launch.
The following capabilities were critical to Zumper’s success:
Zumper surfaced the right apartments for each user and helped discover new listings by matching user preferences (such as price, location, and amenities) and browsing behavior with its constantly changing listing catalog. Blueshift’s solution adopted recommendations as user preferences evolved throughout the apartment search.
Zumper created rich, real-time user experiences by triggering messages and actions based on user behaviors, apartment listing changes, segments, and more.
Testing & Optimization
Zumper incorporated always-on testing into every campaign and optimized for rental application submissions by continuously improving every element of its campaigns, such as subject lines, content, and templates.
Based on the success Zumper has had with Blueshift in driving growth and scaling personalized email and push, Zumper plans to extend Blueshift’s recommendation and real-time personalization capabilities to improve customer experiences on their site with Live Content and Web Push Alerts. Additionally, Zumper plans to introduce Facebook and Google campaigns with Audience Sync.