In this report from Blueshift and consumer insights and strategy consulting firm, Kelton Global, it’s revealed that the vast majority of marketers are missing a crucial element in their strategies and tech stacks.
Marketers who adopt best-of-breed technologies are finding that rather than acting as expensive replacement solutions or temporary bandaids, these platforms become bridges between their existing data, tools, and processes.
key findings
Triggers Improve Conversions and Campaign Effectiveness
30%
Marketers Using AI Exceeded Revenue Goals by 30%
95%
95% of Marketers Don’t Personalize at the 1:1 Level
60%
60% of Marketers Plan to Increase Use of AI in the Next Year