Benchmark Report: Trigger-Based Marketing Across Email and Mobile
Our study shows triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails and trigger mobile push notifications drive 2770% higher conversion rates for the same number of sends as compared to batch and blast mobile push notifications.
Automated triggered emails are one of the pillars to a successful CRM strategy to drive engagement and retention. Savvy marketers are now taking that same approach and applying it to mobile push notifications by using a unified customer view made possible by real-time behavior tracking and campaign execution through Programamtic CRM.
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