Blueshift Discussion Series

Where Marketers Grow And Blueshift Users Meet

Join us in San Francisco for our first ever Blueshift meet up.

Hear tips and tricks from expert users and Blueshift teammates, learn new marketing strategies and get an insider look at our product roadmap for 2020. Challenge your thinking through open-dialogues that generate new ideas to build traffic, create brand awareness, improve customer service and develop better use of Blueshift features that drive more productive business outcomes.


October 17th
9:30 AM – 6:00 PM


The Box SF
1069 Howard St
San Francisco, CA 94103


Keynote Speaker | Don MacDonald

Don MacDonald has held strategic positions as a Global CMO and senior marketing executive at companies including Intel, Fiserv, Checkpoint and Qualcomm. A veteran marketing and branding expert, MacDonald has extensive experience building some of the world’s most recognizable brands. In his current role at MX, he leads the overall marketing and branding efforts and is instrumental in developing their digital money management, data and analytics and customer acquisition product marketing strategies.

Vijay Chittoor

Co Founder & CEO | Blueshift

Scott Wilder

Global Head of Customer Life Cycle & Growth Marketing | Udacity

Divya Mulanjur

Head of Email & Content Marketing | Suiteness

Aswani Nerella

Director of Engineering | Blueshift

Amit Raghavan

VP, Customer Success | Blueshift

Mehul Shah

Co Founder & CTO | Blueshift

But First, Coffee.

Join us at 9:30 AM for lattes, cortado’s, a cold brew or what have you and get to know the Blueshift team! Hedge Coffee will be serving up the drinks so lucky for us, it’s not your typical black coffee – unless you like that. Everyone from our Founders, Product Management and our Customer Success teams will be in attendance and we’re excited to meet you.


9:30AM – 10:30AM
Meet and Greet over Coffee
10:30AM – 11:00AM
Staying Relevant in a Multi-Channel World

The Blueshift discussion series brings together marketers and Blueshift users to have open-dialogues and workshops that generate new ideas and strategies to help brands stand out in all of the noise. Join us and our Co Founder & CEO, Vijay Chittoor, to gain insight into the future of marketing technology and how Blueshift is enabling brands to stay relevant to their customers.

11:00AM – 11:45PM
Keynote: Don MacDonald

In today’s world of ever changing technology and constantly growing channels, marketers must continually evolve their tools and campaigns in order to maintain loyalty.  However, that’s easier said than done. The introduction of IoT, AI and machine learning, means we are leaving breadcrumbs of data in every interaction we have in this connected world. Yet, how marketing utilizes that data effectively is becoming more and more complex.

Join former Intel and Fiserv Chief Marketing Officer, Don MacDonald, to learn how reinvention – and a little bit of crazy – has always been a staple of great marketing. We’ll hear Don’s personal stories from launching innovative consumer products to epic battles with competitors, all while discussing the transformative power of technology on marketing and how to ensure your team is poised for the next evolution.

11:45PM – 1:00PM
1:00PM – 1:15PM
Customer Spotlight: Udacity

Join Udacity’s Global Head of Customer Life Cycle & Growth Marketing, Scott Wilder, to hear what challenges his team face in the e-learning space and how they use Blueshift to overcome those.

1:15PM – 1:30PM
Customer Spotlight: Suiteness

Join Divya Mulanjur, the Head of Email & Content Marketing at Suiteness, who built a CRM program from the ground up and introduced lifecycle in-app messaging for customer support that led to 70% more conversations for their hotel booking website.

1:30PM – 2:30PM
Customer Workshop: Driving Revenue Growth with Customer Data

In this interactive workshop, we will discuss themes that drive growth for Blueshift Customers. You will learn how your peers at other companies are applying these themes, and walk away with practical ideas to apply to drive revenue growth for your business.

2:30PM – 3:00PM
3:00PM – 3:30PM
Workshop Presentations

Each workshop will consist of an overview of a topic to solve for and Blueshift users will break into small groups to discuss as teams.  During this session, the teams will present their findings and share takeaways from each of the groups.

3:30PM – 4:00PM
In-App Messaging Product Launch & 2020 Product Roadmap

Get a first look at the most requested product feature, the In-App Messaging that launches on October 17th. Aswani Nerella, Blueshift’s Director of Product Engineering, will walk you through the In-App Messaging, show you all the bells and whistles, highlight the features you’ve been asking for and answer any of your burning questions. In addition, Mehul Shah, Blueshift’s CTO, will preview the 2020 product roadmap and discuss enhancements and features you may not be utilizing or even know existed.

4:00PM – 6:00PM
Drinks, Networking and Tech Talk

Kickoff our afternoon networking from 4:00 – 4:30 by meeting our marketing technology partners who will share how their marketing software drives growth and how you can better leverage your Blueshift Products. At 4:30, that’s a wrap. Hang out, have a drink, enjoy some food and mingle with our Blueshift Team!