Marketing philosophies and strategies come by the digital truckload, but high-level advice can only take you so far. What aren’t experts telling you? Getting traffic without Google perplexes entrepreneurs. But respectable marketers don’t need to depend on Google.
Marketers know algorithms continuously change
Most writers and webmasters don’t like to take on the challenge of informing the public about Google’s algorithms because it seems like they change every day. In fact, Google made over 3,200 changes to its algorithms in 2018. More and more bloggers are asking themselves if the struggle to rank on Google is worth it, turning to non-Google related strategies in order to maintain their website traffic. Across the board, companies have frustration due to the restructured way a:
- Website ranks
- Has decreased traffic
- Obtains penalties
In other words, if you put all your eggs in one Google basket, your marketing philosophy can leave you behind with holes in your pockets.
An interesting fact to note: Ahrefs explains, 5.7 percent of 2 million new random published webpages they tested ranked among the top ten Google searches within one year. An enormous 94.3% of pages in their 2-million-page test didn’t get even a single visitor from Google.
Google’s objective is to serve high quality, accurate, and reliable search results to its users
When the rules for ranking change so frequently, marketers must put its perceived importance aside and begin creating content that solves problems. Here are some profitable tips on how your thought process should work while constructing your article.
- Use world-renowned audience research techniques to help you discover what your readers are struggling with.
- You won’t have a successful website without doing competitor analysis. Find out the questions of your audience that no one’s answering.
- Are you stuck? Streamline the success of your articles by using the skyscraper technique.
- Win clients and influence markets by using similar keywords in your articles.
Writing articles which add additional statistics nobody else writes about can help turn you into an influencer. Don’t be discouraged if you don’t get the traffic you’re looking for right away; the outcome of great content takes time to show up in Google. The long wait a long time to get indexed is yet another reason the right marketing philosophy or marketing strategy shouldn’t depend on Google.
Altering content to fit in unrelated keywords is no longer effective
Keywords are important, but you can’t mash them repeatedly into an article and expect to see results. Google is tremendously more intelligent and doesn’t rely solely on exact words searched for to understand the written topic.
Since Google’s Hummingbird update, it’s worthwhile to note that the printed information for most keywords doesn’t have the exact keyword searched for in the title. Fortunately, Google continues to understand what the article is about.
Making the most of the algorithm
Not happy with the algorithm changes and fear penalties? A quick way to fix this dilemma is to face reality; Google is king and here to stay. Don’t feel uncomfortable about using a sophisticated marketing company that can accelerate your growth through sophisticated multi-channel activation.
Schedule a demo today and let Blueshift show you how it can impact your marketing strategy. Or, check out how Blueshift has brought digital marketing success to customers of every size, across all verticals.