Here’s a stat to wake you up: 76% of B2C brands say they can’t activate offline data across channels. Since customers expect personalized experiences throughout their journey, that’s not a small gap, it’s a canyon between what customers expect and what brands can deliver. So what are the other 24% doing differently? And more importantly, … Continued
It’s tough to keep students consistently engaged, isn’t it? In a world overflowing with exciting learning opportunities, relying on generic emails and one-size-fits-all promotions might not be the best marketing approach. From accelerating course discovery to driving class completion and encouraging enrollment in additional courses and programs, it’s on eLearning marketers like yourself to figure … Continued
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs This quote is everywhere—woven into articles, echoed in speeches, and shared endlessly across social media. It captures the genius of Steve Jobs, the visionary who redefined Apple and revolutionized the … Continued
Las Vegas, NV – At AWS re:Invent, the conversation wasn’t about whether generative AI would impact marketing; it was about how it’s already transforming the industry. “Generative AI in Advertising and Marketing with Blueshift and VidMob,” hosted by Craig Miller, Global Solution Portfolio Lead for Advertising and Marketing at AWS, featured insights from Stephanie Layser, … Continued
Imagine if your brand could connect with each customer as personally as a trusted friend—anticipating their needs, offering the right advice, and delivering solutions at the perfect moment. By replicating this level of understanding and connection at scale, your financial brand can create experiences that feel personal, trusted, and truly impactful.
Customer journeys in personal finance are becoming increasingly complex. Consider a consumer looking for refinancing options for a student loan. Their journey begins with an online search that leads them to a personal finance brand’s website. They browse loan options but don’t take action. Later, they receive a personalized email showcasing refinancing offers based on … Continued