Tag Archive for: AI
Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
Customers + PartnersFinding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer
NewsworthyMy path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…
Going Beyond the CDP: An Iterable vs. Blueshift Showdown
NewsworthyIn our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable.
The main difference between Iterable and Blueshift is in the architecture. While…
Blueshift Raises $15M Series-B Investment
NewsworthyWe have some exciting news to share today! We raised a $15 million Series-B round led by SoftBank Ventures Asia. SoftBank deeply believes in AI’s ability to transform how we live, work and play, and we're thrilled to partner with them. We…
Defining the Customer Data Activation Platform (CDAP)
CDPThere are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…
Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
NewsworthyWe live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…
Blueshift Customer Stories: Hospitality Brand, Suiteness, Grows Bookings 2x with AI
Customers + PartnersWhen it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless.
Also like first class? The price tag. But a company called Suiteness…
5 Predictions for AI in Marketing in 2019
AI Marketing
- This article originally appeared on Forbes.
There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…
AI Marketing in Action: Best Practices for Getting Started with AI
AI MarketingAfter being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X
AI MarketingConsumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…