Blueshift Academy: Email Deliverability Fundamentals Course

We’ve broken down the essential information that every marketer should be aware of when ramping up, beginning, or enhancing their email programs. These best practices will not only increase inbox placement, but you’ll become a savvier email marketer, better aligned with the Receiving community, as you build and execute future email program strategies.

In this 7 part course you will learn:

These modules will cover the basics of email deliverability, exactly what it is, and why it’s important to marketers looking to get the most out of their emails. We’ll discuss what are different variables that play a role in email deliverability success, how these elements influence reputation, and the core authentication protocols:

• SPF (Sender Policy Framework) allows marketers to define which IP addresses are allowed to send mail for a particular domain
• DKIM (Domain Keys Identified Mail) provides encryption keys and digital signatures that verify if an email was not faked or altered
• DMARC (Domain-based Message Authentication Reporting and Conformance) brings together SPF and DKIM to allow domain owners to dictate how they would like emails from a particular domain to be managed
• BIMI (Brand Indicators for Message Identification) enables brands to add their logo alongside their “from” address in recipient’s inboxes

You will learn how you can reach more customers and boost engagement with the help of a solid email deliverability strategy.

In this module, we will discuss the top 3 Mailbox Providers making up the vast percentage of senders’ lists today. You will gain a better understanding of how these Providers measure reputation, what makes up their own individual/proprietary filtering systems, and what factors to consider when mailing to each.

In the final modules, we’ll address the process of building and maintaining a healthy email program that’s focused on customer engagement as a core metric — from migrating ESPs, introducing new mail streams or campaign types, reaching specific cohorts, along with addressing seasonal lifts in volume/outreach.

ou will learn our recommended approach to warming new IP addresses and building a solid reputation along with email marketing best practices like:

• Email bounce management
• List management and when to stop and start messaging based engagement
• Key campaigns you should leverage to improve your overall deliverability

Learning these crucial tips will ensure you’re greatly contributing to the mail you’re sending not only being accepted, but also delivered/directed to the inbox as intended., and how (and with what tools) you can monitor your email programs.