Delivering a consistent cross-channel experience is tough. We surveyed 294 brand marketers to see how they’re tackling data fragmentation and rising customer expectations.
Here’s the thing: 90% of marketers know consistent messaging increases engagement, but only 34% are confident they’re doing it right. The problem is often messy data leading to poor audience targeting. That’s why 86% of marketers plan to prioritize a Customer Engagement Platform (CEP) over point solutions in 2025. They know that having real-time customer profiles is the key to real personalization.
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Download the full report for even more data and recommendations.
