In the midst of budget cuts and the rising costs of paid media channels, the pressure to make every marketing dollar count is increasing. This challenge is further compounded by the death of the third-party cookie, making it more difficult to track users and serve highly relevant ads. Luckily for marketers, a practical solution already … Continued
AI continues to make a significant impact in the marketing world, revolutionizing the way marketers operate and achieve their goals. Today’s modern marketers are taking advantage of AI to streamline processes, optimize strategies, and enhance customer experiences. With a wide range of use cases, AI has proven its effectiveness in various aspects of marketing, from … Continued
In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth. While Email Service Providers (ESPs) have traditionally been the go-to solution for managing marketing outreach and customer engagement, the dynamic nature of marketing demands … Continued
Join us for the month of July as we celebrate the remarkable impact of AI on the world of marketing. Throughout July, we will dive into the power of AI marketing, showcasing real-world examples, success stories, insights, and the latest advancements. Discover how AI empowers marketers to gain deeper insights, make data-driven decisions, and create … Continued
One of the biggest challenges brands face today is effectively reaching customers at the right time, on the best channel, and with the most relevant message. Traditionally, brands have relied on data to create campaigns tailored to specific channels. However, in today’s landscape, customers are dispersed across an increasingly diverse range of channels. As a … Continued
In the fast-paced world of retail and e-commerce, staying ahead of the competition requires innovation, strategic decision-making, and the right tools to get it done. As the busy holiday season slowly approaches, it’s crucial that marketers adopt strategies now to ensure efficiency and maximize customer outreach later. This is where AI comes in, especially as … Continued
It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Without even realizing it, AI is already ingrained into most of our day-to-day lives – Alexa turns on our lights, our iPhones unlock with facial recognition, … Continued
Personalization has been an undisputed element of digital marketing effectiveness with proven ROI. Traditionally personalization was associated with simple elements of marketing messages, like greeting the person by their first name, but has now scaled to all elements of customer engagement, including creatives, timing, devices and content and product recommendations and more.
As marketers, we tend to focus most of our efforts on acquiring new customers. Although customer acquisition is certainly vital to future growth, retention also plays an essential role in a successful marketing strategy. After you’ve worked so hard to earn those customers, it’s vital to keep them happy by building customer loyalty and fostering … Continued
2023 is the year SMS takes center stage in a marketer’s cross-channel marketing mix. Missed opportunities, lower engagement, and lost revenue are risks you take without SMS. With SMS, brands are only a text away from an immediate customer connection. Customers want trusted brands to text them. In 2022, 70% of consumers opted in to … Continued
In 2023, marketers will use AI to unlock creativity and personalization. In the past, AI was owned by data scientists, but now marketers can easily access and use AI. In 2023, marketers are the data artists, combining creativity with data and AI, for intelligent customer engagement. Let’s dive into four key areas that will drive … Continued
Blueshift provides some very powerful SDKs that developers can use to integrate their apps with the Blueshift platform. When you integrate with our SDKs, you can use Blueshift features like event tracking, push notifications, in-app messages, and deep links. Along with the Android SDK and iOS SDK, we also provide plugins to integrate your React … Continued