Here’s a stat to wake you up: 76% of B2C brands say they can’t activate offline data across channels. Since customers expect personalized experiences throughout their journey, that’s not a small gap, it’s a canyon between what customers expect and what brands can deliver. So what are the other 24% doing differently? And more importantly, … Continued
Imagine having a tireless, intelligent ally that can transform your marketing strategies overnight—that’s the promise of AI assistants. These advanced tools are not just changing the rules; they’re rewriting the entire playbook for how brands engage with their audiences, driving efficiency, creativity, and personalization like never before. AI assistants are transforming how marketers work, enhancing … Continued
It’s tough to keep students consistently engaged, isn’t it? In a world overflowing with exciting learning opportunities, relying on generic emails and one-size-fits-all promotions might not be the best marketing approach. From accelerating course discovery to driving class completion and encouraging enrollment in additional courses and programs, it’s on eLearning marketers like yourself to figure … Continued
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs This quote is everywhere—woven into articles, echoed in speeches, and shared endlessly across social media. It captures the genius of Steve Jobs, the visionary who redefined Apple and revolutionized the … Continued
Consumers are demanding personalization: It’s no longer a nice to have; it’s an expectation. In fact, a recent research from Forrester indicates that 62% of U.S. consumers want economic value from personalized interactions, suggesting that consumers are increasingly looking for relevant and valuable engagements rather than generic offers. Even with consumers who love your brand, … Continued
Las Vegas, NV – At AWS re:Invent, the conversation wasn’t about whether generative AI would impact marketing; it was about how it’s already transforming the industry. “Generative AI in Advertising and Marketing with Blueshift and VidMob,” hosted by Craig Miller, Global Solution Portfolio Lead for Advertising and Marketing at AWS, featured insights from Stephanie Layser, … Continued
Wouldn’t it be amazing if your brand was the only shop on the block? A place where customers instantly recognized it as the best and knew you had exactly what they wanted? That’s the dream, right? But let’s face it: today, your business is just one in a huge crowd, all fighting for attention online … Continued
Imagine if your brand could connect with each customer as personally as a trusted friend—anticipating their needs, offering the right advice, and delivering solutions at the perfect moment. By replicating this level of understanding and connection at scale, your financial brand can create experiences that feel personal, trusted, and truly impactful.
In the ever-evolving world of marketing technology, achieving recognition from customers and industry analysts is no small feat. Blueshift’s Intelligent Customer Engagement (ICE) platform has done just that. As 2025 kicks off, Blueshift celebrates three G2 awards alongside high ratings on Gartner Peer Insights, underscoring our commitment to empowering brand marketers with patented AI-driven solutions … Continued
Customer journeys in personal finance are becoming increasingly complex. Consider a consumer looking for refinancing options for a student loan. Their journey begins with an online search that leads them to a personal finance brand’s website. They browse loan options but don’t take action. Later, they receive a personalized email showcasing refinancing offers based on … Continued
Artificial Intelligence (AI) has officially transitioned from a buzzword to a transformative force in the world of marketing. If you’ve been keeping an eye on the latest trends, you’ll know that marketers are starting to move beyond the experimentation phase to real-world applications with tangible benefits. Let’s dive into how AI is revolutionizing Customer Data … Continued
Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. Enter the Customer Data Platform (CDP)—a solution uniquely designed for marketers to unify, analyze, and activate data. This comprehensive guide … Continued