Imagine strolling into your favorite café, where the barista greets you by name and knows your usual order before you even place it. That personalized touch makes you feel valued and understood, fostering a sense of loyalty that keeps you coming back. Now, envision experiencing that same level of attentiveness and personalization on a website—a … Continued
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand … Continued
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex … Continued
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued
At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, … Continued
Thanksgiving, traditionally a North American holiday, extends beyond its regional origins as a universal celebration of gratitude. As we approach this season, we think of marketers, a community with much to appreciate in the quickly advancing world of marketing. Modern technologies have played a pivotal role in reshaping marketing. Here are ten modern developments marketers … Continued
Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a … Continued
It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all: 71% of customers expect personalization, and 76% feel frustrated when … Continued
Throughout my career, I’ve had the privilege of collaborating with customers from various retail and e-commerce companies. One shared objective has consistently emerged: the pursuit of rapid growth and scalability in today’s ever-evolving marketing landscape. Unfortunately, many companies often find themselves entangled in the complexities of data integration and extended set-up processes. They frequently become … Continued
When was the last time you used Google Maps? Or Alexa, or Siri, or watched Netflix’s latest recommendations curated just for you? If the answer is “pretty much, every day,” then AI has been a part of your daily routine already, and knowingly or unknowingly you have been using it extensively! Automation has gradually taken … Continued
In today’s hyper-connected and competitive business landscape, organizations strive to build lasting customer relationships. A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often … Continued
We’re excited to announce that today, Blueshift was awarded the “Marketing Automation Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industries. Standing out from a competitive pool of … Continued