Entries by Josh Francia

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4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting

This is part four of the series, 4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession,  2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. […]

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4 Ways to Increase ROI During Economic Uncertainty, Part 3: Using Low-Cost Channels

This is part three of the series, 4 Ways to Increase ROI During Economic Uncertainty: Using Low-Cost Channels. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession,  2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. For more […]

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4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI

This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession,  2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. For more on […]

Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer

My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six years before realizing they were never architected to scale to our innovative aspirations. […]

Going Beyond the CDP: An Iterable vs. Blueshift Showdown

In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While Iterable is a solid solution for email-dependent organizations, the platform wasn’t built to support […]