My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six years before realizing they were never architected to scale to our innovative aspirations. […]
In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While Iterable is a solid solution for email-dependent organizations, the platform wasn’t built to support […]
Blueshift’s vision is to put AI in the hands of every marketer.
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