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CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let’s dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business.

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

According to Gartner, marketers are currently only using 58% of their martech’s potential.

Why Hollow Tech Stacks Are Holding Marketers Back (And How They Can Break Free)

Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack…

Empower Your Team with Better Customer Data Quality

Your customer database is the foundation for the work that you do. Whether you’re building marketing campaigns, testing and improving the product experience, handling customer support tickets, or running predictive analytics queries, you’re…

The SmartHub CDP Explained

For companies large and small, it’s no longer solely about attracting customers to your brand. Marketers are becoming responsible for a greater share of the customer experience, which is also shifting. Today’s customers are savvier than…
How Growth Marketers Can Scale Up Customer-Centric Experiences

How Growth Marketers Can Scale Up Customer-Centric Experiences

I see some version of the tweet below at least every week — and it asks an important question. As the number of brands coming online increases at a staggering rate, online ad spend grows, and that budget is increasingly concentrated on Facebook…
marketing automation use cases

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
How E-Learning Brands Can Transform Student Experiences

How E-Learning Brands Can Transform Student Experiences

This year more students than ever before will be heading “back to school” online. And just like countless other businesses, e-learning companies are in a great position to win loyal students who are flooding the online space. But, unlike…
AI

AI in Marketing: How to Unlock Success for Your Business

In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting  Historically, AI-powered marketing solutions have been overly technical or required…
consumer

eCommerce Marketing Leaders’ Perspectives: Adapting Strategies to Changing Consumer Behavior

We’ve seen some huge changes to the marketing landscape so far in 2020. Being able to adapt quickly to the ongoing shifts in consumer behavior is more important than ever to succeed. Luckily, there are key strategies you can adopt to better…
AI

Now Available On Blueshift Academy: Becoming an AI Marketer

As more and more businesses adopt and invest in AI, it’s clear that it is the next big trend in marketing. But starting from scratch can be an overwhelming process. What’s more, there’s little information on where (and how) to start or…
multi-channel campaigns see +283% effectiveness

Top 4 Reasons Why You Need to Shift to Multi-Channel Marketing

In our 2020 Benchmark Report, we examined how multi-channel campaigns outperform their batch counterparts, with impressive results. Keep reading to find out how well multi-channel campaigns stack up and why it’s critical you bring them into…

How to Improve Push Conversions by Over 2000% with Triggers

Push notifications are one the easiest and most efficient ways for customers to interact with your brand. These bite-sized communications are easy to digest and click through to get customers on their way towards taking action upon your message.…
carparts.com

Blueshift Customer Stories: Carparts.com Increases Customer Engagement by 400% by Personalizing Experiences

We all have our (healthy) obsessions — some people dote after their pets, others spend a lifetime perfecting their knitting. And as our hobbies became more accessible through digital transformation, many auto part retailers remained rooted…