
Articles and Resources
Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.


Running Apache Spark on AWS
Development & EngineeringApache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds…

Taming your Customer Lifecycle Metrics
Digital Marketing Practices & InsightsIn recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For…

Setting up Hadoop 2.4 and Pig 0.12 on OSX locally
Development & EngineeringThis is first of many blog posts to come from our dev bootcamp. Often times you want to test your scripts and run code locally before you hit the push button. We want to share our findings that we think will be helpful to the wider world…

Relationship marketing to the perpetually connected customer
Digital Marketing Practices & InsightsWith multiple devices at their disposal, a customer’s path to a digital purchase now often spans both a mobile device and a desktop. As an NYT article pointed out, “85 percent of online shoppers start searching on one device — most…