Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Fall 2020 Report

We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Fall 2020 Report. Blueshift is continually grouped as a top platform within these categories — it is extremely validating and confirms…
James Allen diamonds on medals.

Blueshift Customer Stories: James Allen Increases Engagement Through Dynamic, Personalized Experiences

There are a few monumental purchases we make in our lives like getting our first car, purchasing a home, and buying an engagement ring. These purchases are traditionally done in person — but have become increasingly more popular online as…
marketing automation award

Blueshift Named “Best Overall Marketing Automation Platform” for 2020

The time is upon us! As leaves begin to fall, students settle into their routines, and the weather chills (depending on your hemisphere that is) we settle into a new season: award season. The MarTech award season to be specific. And this year…

4 Simple Tips for Optimizing Your Abandoned Cart Workflows

Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site…
Blueshift and LiveRamp logos

Get Smarter with Your Ad Spend: Blueshift Partners with LiveRamp to Extend Audience Syndication

Since the dawn of digital advertising, marketers have relied on 3rd-party data. Now the advertising world is being flipped on its head with the elimination of 3rd-party cookies, restricted use of Apple’s IDFA without user consent, and increased…
Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…
A checklist of team members' qualifications for the MORPHEOUS award

The Blueshift MORPHeus Award

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From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber: Recognition is an extremely important aspect of self-actualization in our society. In fact, it falls right in the middle of Maslow’s Hierarchy of Needs where all basic,…
Graphic showing CDP Single Customer Views

SmartHub CDP Explained: Breaking Down the Customer Data Platform

If there’s been one identifiable darling of the late twenty-teens and early 2020 martech stack, it’s most definitely the Customer Data Platform (CDP). It’s seldom that you’ll hear about a data-driven marketer who doesn’t already have…
According to Gartner, marketers are currently only using 58% of their martech’s potential.

Why Hollow Tech Stacks Are Holding Marketers Back (And How They Can Break Free)

Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack…

Empower Your Team with Better Customer Data Quality

Your customer database is the foundation for the work that you do. Whether you’re building marketing campaigns, testing and improving the product experience, handling customer support tickets, or running predictive analytics queries, you’re…

The SmartHub CDP Explained

For companies large and small, it’s no longer solely about attracting customers to your brand. Marketers are becoming responsible for a greater share of the customer experience, which is also shifting. Today’s customers are savvier than…