FEATURED

Blueshift Named
Momentum Leader for Winter 2021

We’re thrilled G2 has named us a Momentum Leader in CDP and Marketing Automation for the 7th consecutive quarter.

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

recommendation studio

Blueshift’s Recommendation Studio Adds New Derived Events and Tag-Based Recommendations

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We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized…
Blueshift included in the Revenue Enablement 100 for 2020

Blueshift Scores Top 100 Revenue Enablement Technologies of 2020 Award

The past few years have seen incredible transformations within business and technology (and the intersection of these industries). According to the Revenue Enablement Institute: “A mix of customer, demographic, financial, and market forces…
omnichannel marketing

Why Omnichannel Campaigns Are a Holiday Must-Have

Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your…
holiday

Using AI to Capture the Holiday Shopper’s Attention

The holidays are a hectic time for most of us — deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each loved one from our shopping…
patient

How to Perfect the Patient Experience with a SmartHub CDP

As a world grows increasingly digital, no industry or vertical seems to go untouched by digital transformation. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by businesses like Amazon and…
ai marketing

How Treating Customers with AI Marketing Can Make Holiday Hiccups Less Spooky

While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want…
Blueshift OTT Integrations

Target the Right Audiences Across Video Streaming Services: Blueshift Extends Audience Syndication to OTT

Consumer media habits are constantly evolving — people are increasingly spending time streaming video content across Over The Top (OTT) providers such as Hulu, Netflix, Amazon Prime, and Roku. As the number of “cord-cutters” continues…
customer data

The First-Party Data Opportunity: What Marketers Need to Know

Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like…

Blueshift’s Holiday Guide to Deliverability Success

This guide was originally posted in November of 2019 and was updated in October of 2020. Many of us spend ample time and effort in improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those…

Monthly Email Deliverability Digest: October Issue

From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than…
AI improves marketing for 98% of adopters.

4 Top Ways to Use AI to Optimize Your Campaigns

As we near the end of 2020 and look forward to 2021 we can start to guess which trends of the year will start to fade away and which are here to stay. As has been the case for many years, AI is and will continue to be a hot topic for marketers.…
email deliverability academy course now availible

Now Available On Blueshift Academy: Email Deliverability Fundamentals

As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching…