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CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let’s dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business.

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Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

roi of ai marketing

Discover the True ROI of AI Marketing in Our Blueshift Smart Guide

To help you understand the impact AI can have, we analyzed 3.8 billion marketing interactions across a dozen verticals. The Smart Guide to the ROI of AI presents these findings and introduces an actionable framework,...
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customer data platforms (cdp) vs customer relationship management (crm)

CDPs vs. CRMs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Customer Relationship Management (CRM). Both are extremely popular platforms, and both prioritize customers, but they are worlds apart in function and purpose,...
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Blueshift Raises $30 Million Series C Funding Round

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The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...
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recommendations and user engagement

How to Increase Engagement Throughout the Media User Experience with Recommendations

Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately,...
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Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...
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Welcoming New Users: How to Leverage Recommendations in Media and Publishing

As a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies,...
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Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake

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With the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...
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The Smart Guide to Recommendations: Media and Publishing Is Here

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The Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey...
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Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
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How to Run a Successful Customer Data Platform RFP: The 50 Essential Questions

For marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business,...
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Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar.

Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda Labs

Couldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording,...
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new retail cx and marketing trends

8 Retail CX and Marketing Trends for the New Year

2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as businesses continue to be transformed by consumer preferences, safety regulations, and the retail market as a whole,...
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