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Blueshift Academy: Mobile Marketing Fundamentals

Mobile devices have redefined how we communicate, seek information, and interact with brands. As most people today are never more than arms-reach from their smartphones, spending on average…

Articles and Resources

Explore and find articles about everything from omnichannel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Engage21 Day 2: The Future of Customer Engagement

Excitement hit the roof for the second day of the Engage21 virtual conference as Blueshift Co-founder and CEO, Vijay Chittoor, kicked off the session with a celebration, and no, it wasn’t just for Star Wars Day,...

Engage21 Day 1: Experimentation and Engagement Strategies for the Modern Marketer

The long-awaited first day of Blueshift Engage21 has already come and gone! We were so excited and eager for knowledge that we didn’t even realize how quickly the first one-hour live session passed. It left us both wondering,...
Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Conference Recap: How to Create Continuous Customer Engagement

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Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...
Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations. Here are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series,...

MarTech Recap: 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP

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Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP, featuring our very own Chief Growth Officer, Josh Francia,...
blueshift g2 cdp leader

Blueshift Named a CDP Leader in G2’s Spring 2021 Report

We’re excited to announce that Blueshift was named a CDP Leader in G2’s Spring 2021 Report. This marks another quarter in a row that we’ve received this distinction,...

The Smart Guide to Product Recommendations: Retail and Ecommerce Is Here

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In the Smart Guide to Product Recommendations: Retail and Ecommerce, you'll learn about the product recommendation themes, how to select the right ones, and best practices to add relevance across every interaction with your brand,...
cdp vs. dmp

CDPs vs. DMPs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Data Management Platform (DMP). Both are well-known platforms, and both deal with the routing of data, but they are worlds apart in function and purpose,...