FEATURED

Blueshift Raises $30 Million Series C Funding Round

The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital.

Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

G2 Names Blueshift a Leader in CDP and Marketing Automation Quadrants

As we settle into the new year, we here at Blueshift have some exciting news coming from our friends over at G2. G2.com is aimed at making the technology buying process more seamless and transparent, and to empower decision makers with the wisdom…

4 Ways to Effectively Use Your Ecommerce Data

Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights.…
customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

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A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…
email marketing

Teaching Email Marketing A Few New Tricks

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Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

5 Examples of What Not To Do in Your Email Newsletter

Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.…

3 Tips to Avoid #Personalization #Fail Part 4

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This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…
openclassrooms

Revolutionary Education Meets Revolutionary Martech for Amazing Customer Experiences

Our world is a digital one. Learning has even shifted to cater to an online crowd, with many traditional universities offering remote courses. OpenClassrooms is taking the idea of online, accessible education one step further by making the process…

Achieve True Personalization Using Geotargeting

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Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…

How Much Marketing Is Too Much For Your Customers

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Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.  Saturation Customers quickly become weary of too much…

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started.  If you blinked and…

The Big Problem With Big Data

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there's still a looming problem with big data: it’s big. Despite all the advantages…

The Value Of Following Consumers Over Multiple Mobile Devices

Most online activities now begin with a smartphone, and users often use more than one screen simultaneously or move from one screen to another. Mobile screens now account for nearly one-third of the time users spend online. If your brand isn’t…