August Events Recap + What's Coming Up in September

August Event and Webinar Recap + What’s Coming Up in September

August is a transitional month for many of us: a liminal space between summer and fall, a time for the landscape around us to start changing, a quieter time at home for those with kids going back to school...

Blueshift Announces Global Expansion

Blueshift, the leading AI-Powered Customer Data Platform, today announced the expansion of its SmartHub Customer Data Platform (CDP) in Europe and Asia Pacific (APAC) regions, adding to its proven success in North America. The company appointed…
AI improves marketing for 98% of adopters.

4 Top Ways to Use AI to Optimize Campaigns

In the world of marketing, some trends stay and some fade away. As has been the case for many years, AI is and will continue to be a hot topic for marketers...
Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about customer data platforms (CDPs): What is a customer data platform? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general?

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

As marketers, we understand how challenging it can be to make your brand stand out from the rest. Your customers have countless options when choosing financial products...